Auggie’s Mini Donuts Menu

Illustration – Typography – Layout

Auggie’s Mini Donuts is a local company located in St. Augustine, FL. The owner requested the creation of business cards and a menu redesign. The menu needed to show the mainstay menu items and have a blank space for writing, as the shop sells different drinks and donut specials seasonally. The biggest challenge involved the organization of information, as prices change by size and topping. Located in front of a trolley stop on St. George Street, the donut shop primarily targets tourists. The primary audience is either teenagers, young adults, or families with smaller children. The unique way the shop serves its donuts was the primary inspiration for the menu design; small “boats” cradle one or two skewers of 6 donuts. Because the primary menu is divided into 4 price points, the menu was designed to look like the donut “boat” – four illustrated donuts sit in a boat, housing the menu listings of each price point. Each donut is illustrated in the style of that section’s best-selling topping. The “boat” is left lightly colored, featuring the company logo in one corner; it will be covered in a type of plastic sheet to allow dry-erase marker writing for specials. Lastly, because the donuts are skewered, a wooden rod is attached to the back of the menu that doubles as a method of hanging the menu up for display. The business cards keep the colorful nature of the business and feature a mini donut on the card itself. A playful menu and business card only accentuate the colorful and fun nature of Auggie’s Mini Donuts as a store, and the eye-catching illustrations coupled with a more organized way of presenting information will certainly cut down on order times and lead to more efficient explanation of the shop’s unique concept.